Making a report
Report Manager, drawn with sample data.
- Stat cards: Monitoring Analysis's own, counted the same way.
- A tab per category, and All Reports.
- Tick the reports you want.
- Your selection and its configuration: scope, period, comparison and format.
- Recent Reports: status, and the download once it is ready.
- Pick reports. Tick them in the category tabs (the search box finds one by name), or start from a quick pack. Custom Report builds one of your own.
- Set the scope. All ASINs, a product group or specific ASINs, then, if you like, one main BSR category (the category of a product's first rank). Every report keeps to it, the delivery reports included.
- Pick the period. Today, the last 2, 7, 14, 30 or 90 days, or a custom range. "Last N days" ends today.
- Compare with the previous period, if you like. The reports that can show it add the previous period's change beside this one's, and so does the Summary sheet.
- Pick the format. Excel (.xlsx), CSV (.csv; a zip when there is more than one file) or PDF.
- Generate. The report is made in the background. Recent Reports shows its status, and the file downloads by itself when it is ready.
Stat cards
Eight cards along the top give the state of your catalogue before you pick anything. They are Monitoring Analysis's own cards under the names this page gives them, counted the same way.
The cards read every product on Monitored Products over the last 7 days, as Monitoring Analysis does with no filters. They do not follow the scope, period or BSR category you pick for a report: those shape the report only.
Every card is a button: click it to list the products behind its number, as on Monitoring Analysis, and click it again to close the list.
Total Products
Every product on Monitored Products that the filters keep, Advanced Filters and trend filters included.
Total Products = products in the filters
- Line under it
- +N new in period: the products first added to monitoring on or after the period's first day.
- Click it
- Lists the rows behind the number, most recently read first, in the columns ASIN, SKU, Nickname, Price, Stock, Rating, Reviews, Units Ordered, Last Updated.
In Stock / Available
Products whose latest reading is in stock: neither unavailable nor low.
In Stock = products whose latest reading is in stock% of total = In Stock ÷ Total Products × 100
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, most recently read first, in the columns ASIN, SKU, Nickname, Stock, Price, Units Ordered, Last Updated.
- Example
- 231 of 248 products: 231 ÷ 248 × 100 = 93.1% of total.
Unavailable
Products whose latest reading says "Currently unavailable" or "Out of stock", or that were deleted on Amazon. They show no price, rating or rank anywhere on the page.
Unavailable = products whose latest reading is unavailable% of total = Unavailable ÷ Total Products × 100
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, most recently read first, in the columns ASIN, SKU, Nickname, Stock, Bought (30 days), Units Ordered, Last Updated.
- Example
- 12 of 248 products: 12 ÷ 248 × 100 = 4.8% of total.
Without Video
Products whose latest reading lists no video.
No Videos = Total Products − With Videos
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, most recently read first, in the columns ASIN, SKU, Nickname, Images / Videos, Units Ordered, Last Updated.
Without Prime Tag
Products whose latest reading does not carry the Prime tag.
No Prime = Total Products − With Prime
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, most recently read first, in the columns ASIN, SKU, Nickname, Prime, Price, Stock, Units Ordered, Last Updated.
With Deal Tag
Products whose latest reading shows a deal badge, whatever it is called: a named deal such as a festival sale, or "Limited time deal".
Deal Tags = products with a deal badge
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, most recently read first, in the columns ASIN, SKU, Nickname, Deal, Price, Discount, Units Ordered, Last Updated.
No Deal Tag
Products whose latest reading shows no deal badge.
No Deal Tag = Total Products − Deal Tags
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, most recently read first, in the columns ASIN, SKU, Nickname, Price, Discount, Stock, Units Ordered, Last Updated.
Reviews Changed
Products whose review count at the last reading of the period differs from the first, up or down.
Reviews gained = last review count − first review countReviews Changed = products whose reviews gained is not 0
- Line under it
- Always "in the last 7 days": the period the cards read. Unlike Monitoring Analysis's card, it carries no comparison with the previous period.
- Click it
- Lists the rows behind the number, largest change first, in the columns ASIN, SKU, Nickname, Reviews, Rating, Units Ordered, Last Updated.
What you download
| Format | What it holds |
|---|---|
| Excel | A Summary sheet with the headline figures and charts, a sheet per report (or every report stacked on one), and a Definitions sheet with how each report is calculated. |
| CSV | One file per report; a zip when there is more than one. |
| Landscape pages with the first 1,500 rows of each report; a few wide columns are left out. Its fonts have no ₹ sign, so amounts read "Rs". | |
| View | Every row of every report in the browser, sorted and searched there, without downloading anything. |
| Status | What it means |
|---|---|
| Queued | Waiting for a worker to pick it up. |
| Generating | Being made. |
| Completed | Ready to download. |
| Completed with warnings | Ready, with a note on what is missing: a report that could not be made, no delivery readings for the delivery reports, or a PDF cut short. |
| Failed | Nothing was made, and the reason is shown. A report not started within 6 hours, or silent for 90 minutes, is failed for you. |
Measures several reports share
These are worked out once per report and reused, so a figure reads the same in every report that shows it.
- Latest reading, first and last of the period
- As on Monitoring Analysis. Price Change %, Rating Change, Reviews Gained and BSR Change % compare the first and last reading of the period.
- Stock
- In stock, Low stock ("Only N left") or Unavailable, by Monitoring Analysis's rule.
- Buy Box %
- Own Buy Box readings ÷ (own + competitor, suppressed or out-of-stock readings) × 100, as on Monitoring Analysis.
- Delivery figures
- From Pincode Analysis for the same period: each pincode's latest promise, the win rate, tomorrow coverage, serviceability, and the product score, called Delivery Score here.
Listing completeness = checks passed ÷ 7 × 100
- The seven checks: a title of 60+ characters, 6+ images, a video, 5+ bullet points, a rating of 4.0+, 20+ reviews, and Prime.
Price position sets your price against your mapped competitors' latest prices:
| Position | When your price is |
|---|---|
| Cheapest | at or below every competitor's |
| Within 5% | above the lowest by 5% or less |
| Highest | at or above every competitor's |
| Above lowest | anywhere else |
Gap to lowest = your price − lowest competitor priceGap to lowest % = gap ÷ lowest competitor price × 100
The Health Score is the average of six parts, each 0 to 100. A part with nothing to measure is left out of the average, not counted as 0.
| Part | Score |
|---|---|
| Availability | in stock 100, low stock 60, unavailable 0 |
| Rating | rating ÷ 5 × 100 |
| Buy Box | the Buy Box % |
| Content | the listing completeness % |
| Delivery | the Delivery Score from Pincode Analysis |
| Price | cheapest or within 5%: 100; within 15%: 70; anything dearer: 40 |
Grade: Healthy 75 or more, Watch 50 to 74, At risk under 50. The Weakest Part column names the lowest part.
Example: A health score
- In stock 100; rating 4.2 → 84; Buy Box 75; 5 of 7 completeness checks → 71; delivery 62; no competitor price, so Price is left out.
- (100 + 84 + 75 + 71 + 62) ÷ 5 = 78.4
Health 78: Healthy. Weakest part: Delivery.
Seller Action and Opportunity rules
Two reports turn the figures into a list of things to do. Each rule that holds adds a row, so a product can appear more than once. Both are sorted High, Medium, Low.
| Seller Action | Area | When |
|---|---|---|
| High | Availability | the listing is unavailable |
| Medium | Availability | stock is low |
| High | Buy Box | the Buy Box was held in under 50% of the period's readings |
| Medium | Sellers | more sellers joined the listing in the period |
| High | Rating | the rating is under 3.5 |
| Medium | Rating | the rating fell in the period (and is not under 3.5) |
| Medium | Price | you are more than 10% above the cheapest competitor |
| Medium | Delivery | competitors are faster in 50% or more of compared pincodes |
| Medium | Delivery | it is deliverable to under 80% of its pincodes |
| Low | Content | there is no video |
| Low | Content | there are fewer than 5 images |
| Low | Prime | there is no Prime tag while the listing is available |
| Opportunity | Type | When |
|---|---|---|
| High | Competitor out of stock | a mapped competitor is unavailable while you are in stock |
| Medium | Competitor raised its price | a competitor's price rose in the period and yours is at or below it |
| Medium | Delivery lead | you are faster in 50% or more of compared pincodes |
| Medium | Momentum | 10 or more new reviews and a better rank in the period |
| Low | Badge | the listing carries Best Seller or Amazon's Choice |
| Low | Strong listing, no deal | in stock, rated 4.3 or more, and no deal running |
Quick packs
A quick pack ticks a set of reports and brings its own period; the scope and the format come from your configuration.
Daily Monitoring Pack
- Availability Status Report
- Availability Change History
- Price Changes Report
- Buy Box Change Report
- Rating/Review History Report
- Content Changes Report
- Seller Action Report
Weekly Seller Pack
- Product Summary Report
- Performance Change Report
- Price Changes Report
- Discount Report
- Availability Status Report
- Rating & Reviews Report
- Buy Box Performance Report
- Competitor Summary Report
- Content Changes Report
- Delivery Performance Report
- Seller Action Report
- Portfolio Health Report
Listing Quality Pack
- Listing Completeness Report
- Listings Without Video Report
- Listings Without Prime Report
- Badge & Tag Report
- Content Changes Report
- Data Quality Report
Competitive Monitoring Pack
- Competitor Summary Report
- Price vs Competition Report
- Competitive Price Movement
- Competitive Attention Report
- Offer Count Increase Report
- Offer Count Decrease Report
- Buy Box Performance Report
- Opportunity Report
Delivery Analysis Pack
- Delivery Performance Report
- Delivery Advantage Report
- Delivery Disadvantage Report
- Delivery Change Report
- Pincode Competitive Gap Report
Every report
All 41 reports, by category: what each shows and how it is calculated. Open Columns for every column of a report; a column with a note says how it is worked out. The Excel file's Definitions sheet carries the same words.
Product Performance
Overview and detailed product performance
Product Summary Report
- Shows
- One row per product with its latest price, stock, rating, rank, Buy Box and badges.
- Calculated
- The latest reading of every monitored product in scope. Buy Box % is measured over the period.
Columns (20)
- ASIN
- SKU
- Nickname
- Title
- Price (₹)
- MRP (₹)
- Discount %
- Stock In stock, Low stock ("Only N left") or Unavailable, from the latest reading.
- Rating
- Reviews
- BSR The main category rank (Best Sellers Rank); lower is better.
- Category
- Buy Box % Share of the period's readings where the Buy Box was ours. Readings that named no tracked seller settle nothing and are left out.
- Other Sellers
- Prime
- Deal
- Images
- Videos
- Units Ordered
- Last Updated
Detailed Product Report Delivery data
- Shows
- Everything known about each product: listing, movement over the period, badges and delivery.
- Calculated
- The latest reading, the change from the first to the last reading of the period, and the product's delivery measures from Pincode Analysis for the same period.
Columns (33)
- ASIN
- SKU
- Nickname
- Title
- Price (₹)
- MRP (₹)
- Discount %
- Price Change % From the first to the last reading of the period.
- Stock In stock, Low stock ("Only N left") or Unavailable, from the latest reading.
- Availability Text
- Rating
- Rating Change From the first to the last reading of the period.
- Reviews
- Reviews Gained From the first to the last reading of the period.
- BSR The main category rank (Best Sellers Rank); lower is better.
- BSR Change % A negative change is a better rank (a lower number).
- All Ranks
- Category
- Buy Box % Share of the period's readings where the Buy Box was ours. Readings that named no tracked seller settle nothing and are left out.
- Other Sellers
- Prime
- Amazon's Choice
- Best Seller
- Deal
- Images
- Videos
- Units Ordered
- Changes
- Competitors
- Delivery Score
- Tomorrow %
- Serviceable %
- Last Updated
Performance Change Report
- Shows
- Products whose price, rating, reviews or rank moved in the period, start against end.
- Calculated
- Each product's first and last reading inside the period. With "Compare with", the same change over the previous period of equal length sits beside it.
Columns (19)
- ASIN
- SKU
- Nickname
- Title
- Price Start
- Price End
- Price Change % From the first to the last reading of the period.
- Prev. Price Change % Only with "Compare with the previous period".
- Rating Start
- Rating End
- Rating Change From the first to the last reading of the period.
- Prev. Rating Change Only with "Compare with the previous period".
- Reviews Start
- Reviews End
- Reviews Gained From the first to the last reading of the period.
- Prev. Reviews Gained Only with "Compare with the previous period".
- BSR Start
- BSR End
- BSR Change % A negative change is a better rank (a lower number).
Top / Bottom Products Report Delivery data
- Shows
- The 20 healthiest and the 20 weakest products by health score.
- Calculated
- Products ranked by the Portfolio Health score; the top and bottom 20 (half each when fewer than 40 are in scope).
Columns (13)
- Group
- Rank
- ASIN
- SKU
- Nickname
- Title
- Health Score Average of the measured parts (availability, rating, Buy Box, content, delivery and price position), 0 to 100.
- Grade Healthy 75 or more, Watch 50 to 74, At risk under 50.
- Stock In stock, Low stock ("Only N left") or Unavailable, from the latest reading.
- Rating
- Buy Box % Share of the period's readings where the Buy Box was ours. Readings that named no tracked seller settle nothing and are left out.
- Price Change % From the first to the last reading of the period.
- Reviews Gained From the first to the last reading of the period.
Price & Discount
Track price changes, competition and discount insights
Price Changes Report
- Shows
- Every price change recorded in the period, newest first.
- Calculated
- Each monitoring reading that recorded a price different from the product's previous reading.
Columns (9)
- Changed On
- ASIN
- SKU
- Nickname
- Title
- Old Price
- New Price
- Change (₹)
- Change %
Price Volatility Report
- Shows
- How often and how far each product's price moved in the period.
- Calculated
- Every reading of the period: how many times the price differed from the reading before, its lowest, highest and average, the spread (highest less lowest, as a % of the lowest) and the variation (standard deviation as a % of the average).
Columns (12)
- ASIN
- SKU
- Nickname
- Title
- Readings
- Price Changes
- Lowest
- Highest
- Average
- Spread %
- Variation % Standard deviation of the period's prices as a % of their average.
- Price (₹)
Price vs Competition Report
- Shows
- Your price against your mapped competitors' latest prices.
- Calculated
- Competitors are the ones mapped to each product (Manage Product Data). Position is Cheapest, Within 5% of the lowest, Above the lowest, or Highest.
Columns (13)
- ASIN
- SKU
- Nickname
- Title
- Price (₹)
- Competitors Priced
- Lowest Competitor
- Lowest Competitor ASIN
- Competitor Average
- Highest Competitor
- Gap to Lowest (₹)
- Gap to Lowest %
- Position
Discount Report
- Shows
- Products selling below MRP, the deepest discount first.
- Calculated
- Discount is Amazon's own figure when shown, else (MRP - price) / MRP.
Columns (10)
- ASIN
- SKU
- Nickname
- Title
- Price (₹)
- MRP (₹)
- Discount %
- Saving (₹)
- Deal
- Price Change % From the first to the last reading of the period.
Price Change Impact Report
- Shows
- Products whose price moved in the period, and what their rank and reviews did.
- Calculated
- Start and end of the period for price and Best Sellers Rank. "Impact" reads the two together; a rank move under 5% is steady.
Columns (14)
- ASIN
- SKU
- Nickname
- Title
- Price Start
- Price End
- Price Change % From the first to the last reading of the period.
- BSR Start
- BSR End
- BSR Change % A negative change is a better rank (a lower number).
- Reviews Gained From the first to the last reading of the period.
- Buy Box % Share of the period's readings where the Buy Box was ours. Readings that named no tracked seller settle nothing and are left out.
- Stock In stock, Low stock ("Only N left") or Unavailable, from the latest reading.
- Impact
Availability Monitoring
Track listing availability, status and changes
Availability Status Report
- Shows
- Every product's current stock state, the unavailable ones first.
- Calculated
- The latest reading's availability. Stock changes counts the period's recorded changes.
Columns (10)
- ASIN
- SKU
- Nickname
- Title
- Stock In stock, Low stock ("Only N left") or Unavailable, from the latest reading.
- Availability Text
- Prime
- Other Sellers
- Stock Changes
- Last Updated
Availability Change History
- Shows
- Every change of availability recorded in the period.
- Calculated
- Each reading whose availability text differed from the product's previous reading.
Columns (8)
- Changed On
- ASIN
- SKU
- Nickname
- Title
- From
- To
- Now
Low Stock Report
- Shows
- Products Amazon shows as running low ("Only N left in stock").
- Calculated
- The latest reading's availability text names a remaining quantity.
Columns (8)
- ASIN
- SKU
- Nickname
- Title
- Units Left
- Availability Text
- Price (₹)
- Last Updated
Rating & Reviews
Customer rating and review analysis
Rating & Reviews Report
- Shows
- Rating and review count of every product, with their movement over the period.
- Calculated
- The latest reading, and the change from the first to the last reading of the period.
Columns (11)
- ASIN
- SKU
- Nickname
- Title
- Rating
- Rating Change From the first to the last reading of the period.
- Prev. Rating Change Only with "Compare with the previous period".
- Reviews
- Reviews Gained From the first to the last reading of the period.
- Prev. Reviews Gained Only with "Compare with the previous period".
- Rating Band
Rating Risk Report
- Shows
- Products whose rating is low, falling or resting on few reviews.
- Calculated
- High: rating under 3.5. Medium: under 4.0, or fell in the period. Low: fewer than 10 reviews.
Columns (9)
- ASIN
- SKU
- Nickname
- Title
- Rating
- Rating Change From the first to the last reading of the period.
- Reviews
- Risk
- Reasons
Review Velocity Report
- Shows
- How fast each product gathered reviews in the period.
- Calculated
- Reviews gained from the first to the last reading of the period, and that per day.
Columns (10)
- ASIN
- SKU
- Nickname
- Title
- Reviews Start
- Reviews End
- Reviews Gained From the first to the last reading of the period.
- Per Day
- Prev. Reviews Gained Only with "Compare with the previous period".
- vs Previous % Only with "Compare with the previous period".
Rating/Review History Report
- Shows
- Every rating and review-count change recorded in the period.
- Calculated
- Each reading whose rating or review count differed from the product's previous reading.
Columns (9)
- Changed On
- ASIN
- SKU
- Nickname
- Title
- Metric
- Before
- After
- Change
Buy Box
Buy Box ownership and changes
Buy Box Performance Report
- Shows
- How often each product held the Buy Box in the period, the weakest first.
- Calculated
- Buy Box % counts readings saying "Own Buy Box" against those naming a competitor, a suppressed Buy Box or an unavailable listing. A job needs the seller name to tell them apart.
Columns (10)
- ASIN
- SKU
- Nickname
- Title
- Buy Box % Share of the period's readings where the Buy Box was ours. Readings that named no tracked seller settle nothing and are left out.
- Current Status
- Buy Box Seller
- Other Sellers
- Price (₹)
- Stock In stock, Low stock ("Only N left") or Unavailable, from the latest reading.
Buy Box Change Report
- Shows
- Every change of Buy Box holder or status recorded in the period.
- Calculated
- Each reading whose listing status differed from the product's previous reading.
Columns (7)
- Changed On
- ASIN
- SKU
- Nickname
- Title
- From
- To
Buy Box History Report
- Shows
- The Buy Box status of each product, day by day.
- Calculated
- The last reading of each day in the period.
Columns (6)
- Date
- ASIN
- SKU
- Nickname
- Title
- Buy Box Status
Competitors / Offers
Competitor monitoring and market insights
Competitor Summary Report
- Shows
- Every mapped competitor listing with its latest price, stock, rating and badges.
- Calculated
- Competitors mapped to the products in scope, at their latest reading. Changes counts what was recorded for them in the period.
Columns (13)
- Competitor ASIN
- Competitor Title
- Competes With
- Price (₹)
- Stock In stock, Low stock ("Only N left") or Unavailable, from the latest reading.
- Rating
- Reviews
- BSR The main category rank (Best Sellers Rank); lower is better.
- Other Sellers
- Prime
- Deal
- Changes
- Last Updated
Offer Count Increase Report
- Shows
- Listings that gained other sellers in the period.
- Calculated
- Each reading where the number of other sellers on your listing went up.
Columns (8)
- Changed On
- ASIN
- SKU
- Nickname
- Title
- Sellers Before
- Sellers After
- Added
Offer Count Decrease Report
- Shows
- Listings that lost other sellers in the period.
- Calculated
- Each reading where the number of other sellers on your listing went down.
Columns (8)
- Changed On
- ASIN
- SKU
- Nickname
- Title
- Sellers Before
- Sellers After
- Removed
Competitive Price Movement
- Shows
- Every competitor price change in the period, against your own price.
- Calculated
- Each competitor reading with a new price. Gap is their new price less yours: negative means they are now cheaper.
Columns (10)
- Changed On
- Competitor ASIN
- Competitor Title
- Old Price
- New Price
- Change %
- Your ASIN
- SKU
- Your Price
- Gap (₹)
Competitive Attention Report
- Shows
- Competitors that are cheaper, better rated, in stock while you are not, or running a deal.
- Calculated
- One row per product and competitor with at least one reason. High: three or more reasons, or the competitor is in stock while you are not.
Columns (12)
- ASIN
- SKU
- Nickname
- Title
- Competitor ASIN
- Competitor Title
- Your Price
- Their Price
- Your Rating
- Their Rating
- Attention
- Reasons
Listing & Content
Listing quality, content and tag reports
Content Changes Report
- Shows
- Title, bullet point and media changes recorded in the period.
- Calculated
- Each reading whose title, bullet points or images / videos differed from the previous reading.
Columns (9)
- Changed On
- ASIN
- SKU
- Nickname
- Title
- Change
- Detail
- Before
- After
Listing Completeness Report
- Shows
- How complete each listing is, the least complete first.
- Calculated
- Seven checks: a title of 60+ characters, 6+ images, a video, 5+ bullet points, a rating of 4.0+, 20+ reviews and Prime. Score is the share passed.
Columns (13)
- ASIN
- SKU
- Nickname
- Title
- Title Length
- Images
- Videos
- Bullets
- Rating
- Reviews
- Prime
- Completeness %
- Missing
Listing Change Audit Report
- Shows
- Every recorded change to your listings in the period, of any kind.
- Calculated
- Each reading that differed from the product's previous one, one row per change.
Columns (9)
- Changed On
- ASIN
- SKU
- Nickname
- Title
- Change
- Detail
- Before
- After
Badge & Tag Report
- Shows
- Prime, Amazon's Choice, Best Seller and deal tags on each listing.
- Calculated
- The latest reading's badges; Badges counts them.
Columns (9)
- ASIN
- SKU
- Nickname
- Title
- Prime
- Amazon's Choice
- Best Seller
- Deal
- Badges
Listings Without Video Report
- Shows
- Listings with no video.
- Calculated
- The latest reading lists no video.
Columns (9)
- ASIN
- SKU
- Nickname
- Title
- Images
- Price (₹)
- Rating
- Reviews
- Stock In stock, Low stock ("Only N left") or Unavailable, from the latest reading.
Listings Without Prime Report
- Shows
- Listings without the Prime tag.
- Calculated
- The latest reading carries no Prime tag.
Columns (9)
- ASIN
- SKU
- Nickname
- Title
- Price (₹)
- Stock In stock, Low stock ("Only N left") or Unavailable, from the latest reading.
- Other Sellers
- Seller
- Rating
Delivery (Pincode)
Delivery speed and pincode-wise insights
Delivery Performance Report Delivery data
- Shows
- Each product's delivery speed, reach and standing against competitors.
- Calculated
- As Pincode Analysis measures it for the period: each pincode's latest promise; the score is the average of win rate, tomorrow coverage and serviceability.
Columns (12)
- ASIN
- SKU
- Title
- Pincodes
- Avg Days
- Tomorrow %
- Serviceable %
- You Faster %
- Competitor Faster %
- Avg Lead (days) Competitor days less yours, where both were read the same day: positive is your lead.
- Score
- Standing
Delivery Advantage Report Delivery data
- Shows
- Pincodes where you deliver faster than your fastest competitor.
- Calculated
- The latest same-day comparison at each pincode.
Columns (9)
- ASIN
- SKU
- Title
- Pincode
- City
- State
- Your Days
- Competitor Days
- Lead (days)
Delivery Disadvantage Report Delivery data
- Shows
- Pincodes where a competitor delivers faster than you.
- Calculated
- The latest same-day comparison at each pincode.
Columns (10)
- ASIN
- SKU
- Title
- Pincode
- City
- State
- Your Days
- Competitor Days
- Behind (days)
- Losing Checks Consecutive checks, latest first, where a competitor was faster.
Delivery Change Report Delivery data
- Shows
- Pincodes whose delivery promise changed between the last two checks.
- Calculated
- Each product and pincode's latest reading against the one before it.
Columns (9)
- Change
- ASIN
- SKU
- Title
- Pincode
- City
- State
- Previous Days
- Latest Days
Pincode Competitive Gap Report Delivery data
- Shows
- Each pincode's delivery gap to competitors, the most contested first.
- Calculated
- Across the products checked at each pincode: how often a competitor was faster, by how much, and how many readings were deliverable.
Columns (8)
- Pincode
- City
- State
- Products
- Competitor Faster %
- Avg Lead (days)
- Avg Days
- Serviceable %
Intelligence & Actions
Actionable insights and opportunities
Seller Action Report Delivery data
- Shows
- What to fix, product by product, the most urgent first.
- Calculated
- Rules over the latest reading and the period: unavailable or low stock, Buy Box under 50%, new sellers on the listing, low or falling rating, cheaper competitors, slow or unserviceable delivery, and missing video, images or Prime.
Columns (8)
- Priority
- ASIN
- SKU
- Nickname
- Title
- Area
- Issue
- Recommended Action
Opportunity Report Delivery data
- Shows
- Openings to win sales: competitors out of stock or dearer, momentum and strong listings.
- Calculated
- Rules over the latest reading and the period: a competitor unavailable while you are in stock, a competitor raising its price, a delivery lead, reviews and rank rising together, a badge, and a well rated product with no deal running.
Columns (8)
- Impact
- ASIN
- SKU
- Nickname
- Title
- Opportunity
- Detail
- Suggestion
Portfolio Health Report Delivery data
- Shows
- A health score for every product, from availability, rating, Buy Box, content, delivery and price.
- Calculated
- Each part is 0 to 100: availability (in stock 100, low 60, unavailable 0), rating (out of 5), Buy Box %, listing completeness, delivery score, and price position (cheapest or within 5% 100, within 15% 70, else 40). A part with nothing to measure is left out of the average.
Columns (13)
- ASIN
- SKU
- Nickname
- Title
- Health Score Average of the measured parts (availability, rating, Buy Box, content, delivery and price position), 0 to 100.
- Grade Healthy 75 or more, Watch 50 to 74, At risk under 50.
- Availability
- Rating
- Buy Box
- Content
- Delivery
- Price
- Weakest Part
Data & System
Data quality and monitoring health
Data Quality Report
- Shows
- Products with missing or stale data, or nothing configured to monitor.
- Calculated
- Errors: never read, deleted on Amazon, no title, no price while available. Warnings: not read in 3 days, no rating, no images. Info: no pincodes or competitors mapped.
Columns (8)
- ASIN
- SKU
- Nickname
- Title
- Severity
- Issues
- Last Updated
- Days Since Update
Update / Sync Status Report
- Shows
- When each product was last read, and how often in the period.
- Calculated
- Fresh: read in the last 24 hours. Due: 1 to 3 days. Stale: over 3 days.
Columns (9)
- ASIN
- SKU
- Nickname
- Title
- Last Updated
- Hours Since
- Readings in Period
- Last Reading in Period
- Status
Monitoring Job Run Report Job data
- Shows
- The Product Monitoring jobs of the period: outcome, requests and credits.
- Calculated
- Jobs created in the period. Requests are the job's plan; succeeded / failed / retried are as counted while it ran. Credits are after refunds.
Columns (16)
- Job #
- Job Name
- Type
- Status
- Created
- Finished
- Minutes
- Product Group
- ASINs
- Stock Requests
- Detail Requests
- Succeeded
- Failed
- Retried
- Credits Used
- Created By
Templates, schedules and custom reports
- Templates keep a selection and its configuration under a name, for you alone (My Templates).
- Schedules make a report daily, weekly on a day you pick, or monthly on a day from 1 to 28, at a time you pick. A custom range becomes the rolling period nearest its length, so each run covers the days just before it.
- A scheduled run can tell you it is ready in the app, by email and on WhatsApp. The schedule form says when a channel cannot reach you yet, such as no email or phone number on your profile.
- Custom reports, up to 5, pick columns from the product fields, one product filter (in stock, unavailable, changed in the period, price changed, with a deal, without video, without Prime) and a sort. They travel with your selection and are kept in templates and schedules.
Good to know
- A workspace member sees the workspace's reports; a superuser sees every report, and a superuser's reports read every workspace.
- Delete, pause and Run now are for a report's owner, a superuser or a Workspace Admin.