Documentation how every figure is worked out

Guides to the four analysis pages: what each card, chart and report shows, where its data comes from, and the calculation behind it, with worked examples.

Last updated: 31 October 2026

Monitoring Analysis

Stock health, price, rating and review movement, what your catalogue carries, and the latest changes on your own and your competitors' listings.

Where the figures come from
The period and the filters
Stat cards
Stock states
Price, rating and review movement

/product-monitoring/monitoring-analysis/

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Pincode Analysis

How fast Amazon delivers your products, where it will not deliver at all, and how you compare with your competitors at the same pincodes on the same day.

Where the figures come from
Date range and filters
Stat cards
How you are compared with a competitor
Delivery Competitiveness Score

/product-monitoring/pincode-analysis/

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Product Analysis

One product over a date range: its delivery across pincodes, how its price, rating, reviews and rank moved, and how it compares with its competitors.

Opening a product, and the date range
The product header
Stat cards
Overview tab
Historical trends

/product-monitoring/database/analysis/<ASIN>/

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Report Manager

Pick from 41 reports or a quick pack, set the scope and period once, and download Excel, CSV or PDF. Every report and its calculation, listed.

Making a report
Stat cards
What you download
Measures several reports share
Seller Action and Opportunity rules

/product-monitoring/manage-reports/

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Before you start

The words every guide uses

Reading: What one monitoring job read for one product: its price, stock, rating, rank, badges and sellers, or its delivery promise at one pincode. Products are read every time a job runs, so a product has many readings.
Period: The date range a page measures, picked at the top of the page. The last 7 days unless you pick another; the analysis pages read at most 92 days.
Previous period: The same number of days straight before the period, for "vs previous period" figures. For 15 to 21 October it is 8 to 14 October.
Competitor: An ASIN mapped to one of your products in Manage Product Data. Competitors are read by the same jobs as your products and compared with them.
Non-serviceable: Amazon says it cannot deliver the product to a pincode. It is never averaged in with delivery days; it is counted on its own.
BSR: Best Sellers Rank. A lower number is a better rank. Where a product is ranked in several categories, the first one listed is its main rank.
Buy Box %: The share of a period's readings in which the Buy Box was yours. A job can only tell when it carries your seller name.

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