Where the figures come from
The page reads the products on Monitored Products, narrowed by the same Advanced Filters, and three things about each of them:
- Latest reading
- What the last monitoring run read for the product: price, stock, rating, rank, badges, sellers and media. The stock, catalogue and distribution figures come from it.
- First and last reading of the period
- The product's earliest and latest monitoring readings inside the period. Every "changed" or "moved" figure compares these two.
- Change events
- What a monitoring run recorded as different from the product's previous reading. The Recent Changes panels list them.
The top of Monitoring Analysis, drawn with sample data.
- The period: a ready-made range from the dropdown, or a range of your own in the box beside it.
- Advanced Filters: the Monitored Products page's own filters, saved ones included.
- Stock and price movement: the first eight stat cards.
- Catalogue: the next eight, what the latest readings carry.
The period and the filters
- Period is the Advanced Filters' own date range, so the page has one date control. It is the last 7 days unless you pick another: the dropdown beside it writes a rolling range into it (Last 24 hours up to Last 12 months, or All time), and the box takes a range of your own. The longest period is 92 days: a longer range, Last 6 months, Last 12 months and All time read the last 92 days.
- Previous period is the same number of days straight before it. The line under the page's title names both.
- Advanced Filters narrow the products exactly as they do on Monitored Products. Trend filters (price trend, BSR trend, Buy Box) are measured over the page's period.
Figures are kept for five minutes for each set of filters, so tabs and table pages open at once. A run that finished in the last few minutes can take up to five minutes to show.
Stat cards
Sixteen cards in two rows. The first row is stock and what moved in the period; the second is what the catalogue carries, from each product's latest reading. Stock states and movement are explained in full in the two sections after this one.
Every card is a button: click it to list the products behind its number, under the row, and click it again to close the list. The list always totals the card, and each of its columns can be filtered. Every list has Units Ordered and opens on it, highest first. Unavailable and Low Stock also list Bought (30 days): Amazon's "bought in past month" as the newest reading of the last 30 days showed it, whatever the period, so an unavailable product still says what it was selling before it went.
Stock and price movement 8 cards
Total Products
Every product on Monitored Products that the filters keep, Advanced Filters and trend filters included.
Total Products = products in the filters
- Line under it
- +N new in period: the products first added to monitoring on or after the period's first day.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then most recently read first, in the columns ASIN, SKU, Nickname, Price, Stock, Rating, Reviews, Units Ordered, Last Updated.
In Stock
Products whose latest reading is in stock: neither unavailable nor low.
In Stock = products whose latest reading is in stock% of total = In Stock ÷ Total Products × 100
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then most recently read first, in the columns ASIN, SKU, Nickname, Stock, Price, Units Ordered, Last Updated.
- Example
- 231 of 248 products: 231 ÷ 248 × 100 = 93.1% of total.
Unavailable
Products whose latest reading says "Currently unavailable" or "Out of stock", or that were deleted on Amazon. They show no price, rating or rank anywhere on the page.
Unavailable = products whose latest reading is unavailable% of total = Unavailable ÷ Total Products × 100
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then most recently read first, in the columns ASIN, SKU, Nickname, Stock, Bought (30 days), Units Ordered, Last Updated.
- Example
- 12 of 248 products: 12 ÷ 248 × 100 = 4.8% of total.
Low Stock
Products whose availability text says "left in stock", as in "Only 3 left in stock".
Low Stock = products whose latest text says "left in stock"% of total = Low Stock ÷ Total Products × 100
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then most recently read first, in the columns ASIN, SKU, Nickname, Stock, Price, Bought (30 days), Units Ordered, Last Updated.
Price Dropped
Products whose price at the last reading of the period is lower than at the first.
Price change % = (last price − first price) ÷ first price × 100Price Dropped = products with a price change below 0
- Line under it
- An arrow and the change against the same count for the previous period: (this period − previous period) ÷ previous period × 100, to a whole percent. No arrow when both periods counted 0.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then biggest drop first, in the columns ASIN, SKU, Nickname, Previous Price, Price, Price Change, Discount, Units Ordered, Last Updated.
- Example
- 12 products this week, 8 the week before: (12 − 8) ÷ 8 × 100 = 50, an arrow up and 50%.
Price Increased
Products whose price at the last reading of the period is higher than at the first.
Price change % = (last price − first price) ÷ first price × 100Price Increased = products with a price change above 0
- Line under it
- An arrow and the change against the same count for the previous period: (this period − previous period) ÷ previous period × 100, to a whole percent. No arrow when both periods counted 0.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then biggest rise first, in the columns ASIN, SKU, Nickname, Previous Price, Price, Price Change, Discount, Units Ordered, Last Updated.
- Example
- 7 products this week, 9 the week before: (7 − 9) ÷ 9 × 100 = −22, an arrow down and -22%.
Reviews Changed
Products whose review count at the last reading of the period differs from the first, up or down.
Reviews gained = last review count − first review countReviews Changed = products whose reviews gained is not 0
- Line under it
- An arrow and the change against the same count for the previous period: (this period − previous period) ÷ previous period × 100, to a whole percent. No arrow when both periods counted 0.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then largest change first, in the columns ASIN, SKU, Nickname, Reviews, Rating, Units Ordered, Last Updated.
Rating Changed
Products whose rating at the last reading of the period differs from the first, up or down.
Rating change = last rating − first ratingRating Changed = products whose rating change is not 0
- Line under it
- An arrow and the change against the same count for the previous period: (this period − previous period) ÷ previous period × 100, to a whole percent. No arrow when both periods counted 0.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then largest change first, in the columns ASIN, SKU, Nickname, Rating, Reviews, Units Ordered, Last Updated.
Catalogue 8 cards
Structural Changes
Products whose listing was split, merged, or moved under another parent in the period. Amazon states a variation family, so one reading settles it; reviews are shared across a family, so a figure moving with one is reported as a change of sharing, never as reviews gained or lost.
Structural Changes = products with a variation-family change
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then most changes first, in the columns ASIN, SKU, Nickname, Structural Change, Rating, Reviews, Units Ordered, Last Updated.
No Videos
Products whose latest reading lists no video.
No Videos = Total Products − With Videos
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then most recently read first, in the columns ASIN, SKU, Nickname, Images / Videos, Units Ordered, Last Updated.
With Videos
Products whose latest reading lists at least one video.
With Videos = products with 1 or more videos
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then most recently read first, in the columns ASIN, SKU, Nickname, Images / Videos, Units Ordered, Last Updated.
Prime / No Prime
Products whose latest reading carries the Prime tag, and after the slash those whose reading does not.
Prime = products with the Prime tagNo Prime = Total Products - Prime
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then most recently read first, under All / Prime / No Prime tabs; it opens on Prime, the first number on the card, in the columns ASIN, SKU, Nickname, Prime, Price, Stock, Units Ordered, Last Updated.
Amazon's Choice
Products whose latest reading carries the Amazon's Choice badge.
Amazon's Choice = products with the badge
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then most recently read first, in the columns ASIN, SKU, Nickname, Badges, Price, Rating, BSR, Units Ordered, Last Updated.
Best Seller
Products whose latest reading carries the Best Seller badge, which Amazon gives a product ranked #1 in one of its categories.
Best Seller = products with the badge
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then most recently read first, in the columns ASIN, SKU, Nickname, Badges, Price, Rating, BSR, Units Ordered, Last Updated.
Deal Tags
Products whose latest reading shows a deal badge, whatever it is called: a named deal such as a festival sale, or "Limited time deal".
Deal Tags = products with a deal badge
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then most recently read first, in the columns ASIN, SKU, Nickname, Deal, Price, Discount, Units Ordered, Last Updated.
No Deal Tag
Products whose latest reading shows no deal badge.
No Deal Tag = Total Products − Deal Tags
- Line under it
- Its share of Total Products, as a percentage to one decimal place.
- Click it
- Lists the rows behind the number, highest Units Ordered first, then most recently read first, in the columns ASIN, SKU, Nickname, Price, Discount, Stock, Units Ordered, Last Updated.
Stock states
The stock cards and the Stock Status chart put each product in one of three states, read from its latest reading's availability text:
| State | When |
|---|---|
| Unavailable | The product was deleted on Amazon, or the text says "unavailable" or "out of stock", or there is no text and the reading said it is not in stock. |
| Low Stock | The text says "left in stock", as in "Only 3 left in stock". |
| In Stock | Anything else. |
An unavailable product shows no price, rating, reviews, rank or sellers anywhere on the page: Amazon is not selling it, so its last price would mislead. It still counts in Total Products and in the charts' "not rated" and "not priced" counts.
Price, rating and review movement
The four movement cards compare each product's first and last reading of the period:
Price change % = (last price − first price) ÷ first price × 100Rating change = last rating − first ratingReviews gained = last review count − first review countBSR change % = (last rank − first rank) ÷ first rank × 100
- A lower rank number is a better rank, so a negative BSR change is good news.
A product read once in the period, or whose first and last readings agree, has moved 0 and is in none of the movement cards. Under each of them an arrow compares its count with the same count for the previous period:
vs previous period = (this period − previous period) ÷ previous period × 100
- Rounded to a whole percent.
- When the previous period counted 0, the arrow reads 100% if this period counted any, and is left off if it counted none too.
Example: Price Dropped, this week against last week
- This week 12 products dropped their price; the week before, 8 did.
- (12 − 8) ÷ 8 × 100 = 50
The card reads 12, with an arrow up and 50%.
Distribution charts
The four distribution charts, drawn with sample data.
- Stock Status Distribution: the three states as shares of all products.
- Rating Distribution: products by whole stars.
- Price Range Distribution: five price bands.
- Other Sellers Count: how many other sellers are on each listing.
| Chart | Where a product is placed |
|---|---|
| Stock Status Distribution | By its stock state, as a share of Total Products. |
| Rating Distribution | By its rating rounded to the nearest whole star: 4.5 is 5★ and 4.4 is 4★. Products with no rating are left out, and the chart says how many. |
| Price Range Distribution | By its latest price: under ₹500, ₹500–₹1,000, ₹1,000–₹2,000, ₹2,000–₹5,000, over ₹5,000. A price on a boundary goes in the higher band, so ₹500 is in ₹500–₹1,000. Products with no price are left out. |
| Other Sellers Count | By the number of other sellers on its listing: 0, 1, 2–5, 6–10 or more than 10. Listings with no seller count are left out. |
A bar's percentage is its share of the products the chart places, not of Total Products. Each is rounded to a whole percent, so a chart's bars can add up to 99% or 101%.
Recent changes
Two panels list the changes recorded in the period, the product with the most Units Ordered first and the newest change first within it: Own Listings for your products and Competitor Listings for the competitors mapped to them. A tab for each kind counts its changes, and All is their total.
The Recent Changes panels, drawn with sample data.
- A tab for each kind of change, with its count.
- What changed, with the values before and after.
- When the reading that recorded it was taken.
| Kind | Recorded when a reading, against the product's previous reading, |
|---|---|
| Price | has a different price. The line gives both prices and the change in %. |
| Stock | has different availability text. |
| Images & Videos | has more or fewer images, more or fewer videos, different pictures in place of old ones, or a different main image. Pictures are compared by their own id, so the same picture at another size or address is not a change, and neither is a new order of the same pictures. |
| Title | has a different title. |
| Bullet Points | has bullet points with different wording. The line says how many there were and are, and how many were added, removed or reworded; Show wording lists them. Spacing, letter case and a new order are not changes. |
| Sellers | has a different number of other sellers, or a different Buy Box seller. |
| Buy Box | has a different listing status: your Buy Box, a competitor's, suppressed, or unavailable. |
| Rating/Reviews | has a different rating or review count; each is a line of its own. |
| Deals | shows a deal that was not there, a different one, or none where there was one. |
| Best Seller | gained or lost the Best Seller badge. Both readings must have found the product available: an unavailable reading shows no badges, so going out of stock is not losing one. |
| Amazon's Choice | gained or lost the Amazon's Choice badge, on the same terms. |
| BSR Improved > 20% | has a rank number more than 20% lower in the same category. |
| BSR Worsened > 20% | has a rank number more than 20% higher in the same category. |
BSR move % = (new rank − old rank) ÷ old rank × 100
- Both ranks are in one category: the main category when both readings carry it, else the first one they share. Readings that share no category are not compared.
- A move of 20% or less either way is ordinary day-to-day noise and is not listed.
Example: A rank change
- The main rank went from #1,250 to #950.
- (950 − 1,250) ÷ 1,250 × 100 = −24
Listed under BSR Improved > 20%: "BSR improved by −24% (1,250 → 950)".
A product's first ever reading is not a change: it only says the product was read, so nothing is listed for it.
Product tabs and Buy Box %
The table at the foot of the page lists products in seven tabs. Each opens on Units Ordered, highest first; products with the same units keep the tab's own order:
| Tab | Lists | Then |
|---|---|---|
| Product List | every product | most recently read first |
| Price Changes | products whose price moved in the period | largest move first, up or down |
| Stock Alerts | Low Stock and Unavailable products | unavailable first |
| Rating & Reviews | products whose rating or reviews moved | largest review change first |
| Buy Box | products with a Buy Box % | lowest first |
| Competitors | the competitors mapped to your products | most changes first |
| Content Changes | products with image, title or bullet point changes | most changes first |
Buy Box % = Own ÷ (Own + Lost) × 100
- Own: the period's readings that say "Own Buy Box".
- Lost: readings that name a competitor's Buy Box, a suppressed Buy Box, or "Out of stock".
- Rounded to a whole percent.
Example: A week of readings
- 14 readings: 9 say Own Buy Box, 3 name a competitor's, 2 say only "Active — Buy Box".
- 9 ÷ (9 + 3) × 100 = 75
Buy Box 75%. The two readings that named no seller are left out.
A monitoring job can only tell whose Buy Box it is when it carries your seller name. Readings that just say "Active — Buy Box" settle nothing and count on neither side; a product with no reading that settles it has no Buy Box %.
Good to know
- Readings come from the monitoring jobs of your active workspace.
- Every ASIN on the page links to Product Analysis, with buttons to copy it, open it on Amazon and open its history.
- Monitored Products, the highlighted button in the header, is the same data one row per product.